GAIA RUBERA
Courses a.y. 2023/2024
11959 SOCIAL MEDIA MARKETING
12336 FUNDAMENTALS OF PYTHON
20895 INNOVATION IN THE DATA ECONOMY
40374 EMPIRICAL APPROACHES FOR MARKETING AND MANAGEMENT RESEARCH
Courses previous a.y.
Biographical note
I am Amplifon Chair in Customer Science and Full Professor of Marketing at Bocconi University, where I am the Head of the Marketing Department. I received my PhD from Bocconi University in 2008. I was the Research Manager of the Center for Global Innovation at the University of Southern California and then Assistant Professor at Michigan State University from 2008 to 2012.
I am Co-Editor of the Journal of the Academy of Marketing Science. I sit in the editorial boards of the Journal of Marketing Research and Journal of International Business Studies.
I teach a variety of courses in the Graduate School, MBA, and PhD School. My courses are related to Social Media Marketing, Computer Vision, and Marketing Analytics. I also teach Introduction to Python.
About
Forthcoming paper: Rossi Federico and Rubera Gaia “Measuring Competition for Attention in Social Media: NWSL Players on Twitter”, Marketing Science
I have been recently appointed as Associate Editor of the International Journal of Marketing Research
Research interests
Social media, Business Analytics, Innovation, and Political Marketing.
Selected Publications
Terrorist attacks, cultural incidents, and the vote for radical parties: analyzing text from Twitter
AMERICAN JOURNAL OF POLITICAL SCIENCE, Forthcoming
Measuring competition for attention in social media: National Women’s Soccer League players on Twitter
MARKETING SCIENCE, 2021
The new product portfolio innovativeness–stock returns relationship: the role of large individual investors’ culture
JOURNAL OF MARKETING, 2018
You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2017
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2016
Spinoffs versus Buyouts: Profitability of Alternate Routes for Commercializing Innovations
STRATEGIC MANAGEMENT JOURNAL, 2014
Firm Innovativeness and its Performance Outcomes: A Meta-analytic Review and Theoretical Integration
JOURNAL OF MARKETING, 2012