Courses a.y. 2024/2025

Biographical note

I am Senior Professor at Bocconi University, Milan. I taught at the Universities of Venice and Turin, and I was visiting professor at Oxford University (Said Business School) and Visiting Researcher at the University of Toronto. Currently, I teach Market Strategy and Strategic Marketing at Bocconi Graduate School. I am the Scientific Director of the Master of Marketing and Communication – MiMeC.

I am a member of the scientific committees of various academic journals and provide managerial consulting on strategy and marketing;  I am also a member of the board of directors of some listed companies.  

Research interests

Competition and business strategy. Strategic Marketing. Business Marketing and Networking. Market strategy. Marketing communications. Marketing Events and Trade shows.