Courses a.y. 2024/2025

Biographical note

Graduated from Bocconi University, PhD in Business Administration and Management, after a short experience teaching at Polytechnical University in Milan I joined the Marketing Department at Bocconi University where I have been teaching graduate and undergraduate courses since 2002.

Research interests

Semiotics applied to marketing, Communication and Advertising

Working papers

Brioschi, Arianna; A. Zannin
Semiotica per il Marketing: un matrimonio inconsueto” (Semiotics and Marketing: an unconventional marriage)

Selected Publications

Brioschi, Arianna
La Comunicazione di Marketing
Valdani E. (ed.) “Marketing Management” 2nd edition, Egea, 2017

Brioschi, Arianna; V. Fornari
Product Management
Valdani E. (ed.) “Marketing Management” 2nd edition, Egea, 2017

Brioschi, Arianna
Is luxury selling Dreams? The Role of Advertisement in Shaping Luxury Brands’ Meaning
J.E. Schroeder, M. Salzer-Mörling (eds.) “Brand Culture”, Routledge, 2015

Brioschi, Arianna; A. Uslenghi
White Space. Idee non convenzionali sulla comunicazione
Egea, 2015