Courses a.y. 2024/2025

Biographical note

Andrea Rurale is a Lecturer at the Department of Marketing at Università Bocconi.

At SDA Bocconi, he is the Director of the Master in Arts Management and Administration (MAMA). He has conducted research and education projects with major enterprises.

His research activities focus on cultural marketing, consumer behaviour, experiential marketing, CRM and marketing communication.

He is the author of books and articles on his topics of interest. His works have been published in Psychology and Marketing. He has been a Visiting Professor in many international universities, such as Simon Fraser in Vancouver (Canada), Tinsgua University in Beijing (China), SMU in Dallas (USA), UTS in Sydney (Australia) and Universidad de Aguascalientes (Mexico). He is the Regional President of FAI Lombardia (Fondo Ambiente Italiano) and President of the Istituto musicale superiore Monteverdi Conservatory in Cremona.

Andrea earned a degree from Università Bocconi and a PhD in Marketing from Universitat de València.

Selected Publications

Rurale, Andrea; Carù, Antonella; Mion Dalle Carbonare, Piergiacomo
Nuove modelli di consumo: il caso FAI

Massi, Marta; Piancatelli, Chiara; Rurale, Andrea
Il marketing come strumento di valorizzazione culturale nei conservatori musicali. Il caso dell’istituto musicale “Claudio Monteverdi” di Cremona
I conservatori di musica : profili normativi, gestionali e contabili, 2018