Courses a.y. 2025/2026
Biographical note
I study consumer behavior and judgment and decision making, with a focus on financial decision making, well-being, and consumer choice. I hold an undergraduate degree in economics (with a minor in religion) from Vassar College and a Ph.D. in economics from the University of California, San Diego. Before joining Bocconi, I was a postdoctoral scholar in marketing at the UCLA Anderson School of Management.
Selected Publications
Munz, Kurt P.; Greenberg, Adam Eric; Morwtiz, Vicki G.
Bounded rationalization: the role of acceptance in post-choice and post-assignment rationalization
PSYCHOLOGICAL REVIEW, Forthcoming
Bounded rationalization: the role of acceptance in post-choice and post-assignment rationalization
PSYCHOLOGICAL REVIEW, Forthcoming
Greenberg, Adam Eric; Hershfield, Hal E.; Shu, Suzanne B.; Spiller, Stephen A.
What motivates social security claiming intentions? Testing behaviorally-informed interventions alongside individual differences
JOURNAL OF MARKETING RESEARCH, 2023
What motivates social security claiming intentions? Testing behaviorally-informed interventions alongside individual differences
JOURNAL OF MARKETING RESEARCH, 2023
Gladstone, Joe J.; Jachimowicz, Jon M.; Greenberg, Adam Eric; Galinsky, Adam D.
Financial shame spirals: how shame intensifies financial hardship
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2021
Financial shame spirals: how shame intensifies financial hardship
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2021
Lupoli, Matthew J.; Levine, Emma E.; Greenberg, Adam E.
Paternalistic lies
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2018
Paternalistic lies
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2018
Greenberg, Adam Eric; Spiller, Stephen A
Opportunity cost neglect attenuates the effect of choices on preferences
PSYCHOLOGICAL SCIENCE, 2016
Opportunity cost neglect attenuates the effect of choices on preferences
PSYCHOLOGICAL SCIENCE, 2016