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ADAM ERIC GREENBERG

ADAM ERIC GREENBERG
Assistant Professor
Department of Marketing

Courses a.y. 2022/2023

30015 MARKETING

Biographical note

I study consumer behavior and judgment and decision making. My research focuses on consumer financial decision making, well-being, and the framing of choices. I earned a bachelor's degree in economics (with a minor in religion) from Vassar College, and a Ph.D. in economics from the University of California, San Diego. Prior to joining Bocconi, I was a postdoctoral scholar in marketing at UCLA's Anderson School of Management.


Selected Publications

Gladstone, Joe J.; Jachimowicz, Jon M.; Greenberg, Adam Eric; Galinsky, Adam D.
Financial shame spirals: how shame intensifies financial hardship
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2021

Greenberg, Adam Eric; Hershfield, Hal E.
Financial decision making
CONSUMER PSYCHOLOGY REVIEW, 2019

Lupoli, Matthew J.; Levine, Emma E.; Greenberg, Adam E.
Paternalistic lies
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2018

Greenberg, Adam Eric; Spiller, Stephen A
Opportunity cost neglect attenuates the effect of choices on preferences
PSYCHOLOGICAL SCIENCE, 2016

Greenberg, Adam Eric; Hershfield, Hal E.; Shu, Suzanne B.; Spiller, Stephen A.
What motivates social security claiming intentions? Testing behaviorally-informed interventions alongside individual differences
JOURNAL OF MARKETING RESEARCH, Forthcoming