URI BARNEA

After completing my undergraduate studies in Psychology, I worked for a public opinion polling company. I then completed a PhD in Marketing at the Wharton school of the University of Pennsylvania. I joined the Marketing department at Bocconi in September 2020.

I study consumer behavior using experimental methods, focusing on consumer decision making and information processing. I teach marketing and consumer behavior on the undergraduate, Masters, and PhD levels.

My research focuses on how people make judgments under uncertainty (e.g., predicting the outcomes of future events), how consumers process information during consumption of digital content (e.g., viewing content on different social media apps), and how the scarcity of resources (e.g., limited time and money) affects people’s well-being.