MAXIMILIAN BEICHERT

I am an Assistant Professor in the Department of Marketing. Before joining Bocconi, I spent a year as a Postdoctoral Researcher at HEC Paris and hold a PhD in Quantitative Marketing from the University of Mannheim.

My research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, and MIT Sloan Management Review, and has also been featured in prominent outlets such as the Harvard Business Review.

My multi-method research projects cover social influence in user-generated content networks. My research interests meet at the interface of empirical quantitative marketing and information systems. Specifically, I research sales-driven influencer marketing and its impact on society.