
Biographical note
I take an experimental approach to research in consumer behavior, focusing on consumer judgment and decision making. I have degrees in psychology, communication, and marketing, including a PhD in marketing from the Stern School of Business at New York University. My research has appeared in Marketing Science and Psychological Science, and I have presented my work at top business schools across the world.
Research interests
Consumer Judgment & Decision Making, Consumer Rationalization and Information Processing
Selected Publications
Mohsenin, Shahryar; Munz, Kurt Paul
How perceptual disfluency affects consumer choices
THE JOURNAL OF CONSUMER RESEARCH, Forthcoming
How perceptual disfluency affects consumer choices
THE JOURNAL OF CONSUMER RESEARCH, Forthcoming
Munz, Kurt P.; Greenberg, Adam Eric; Morwtiz, Vicki G.
Bounded rationalization: the role of acceptance in post-choice and post-assignment rationalization
PSYCHOLOGICAL REVIEW, Forthcoming
Bounded rationalization: the role of acceptance in post-choice and post-assignment rationalization
PSYCHOLOGICAL REVIEW, Forthcoming
Mohsenin, Shahryar; Munz, Kurt P.
Gender-Ambiguous Voices and Social Disfluency
PSYCHOLOGICAL SCIENCE, 2024
Gender-Ambiguous Voices and Social Disfluency
PSYCHOLOGICAL SCIENCE, 2024
Munz, Kurt P.; Jung, Minah H.; Alter, Adam L.
Name similarity encourages generosity: a field experiment in email eersonalization
MARKETING SCIENCE, 2020
Name similarity encourages generosity: a field experiment in email eersonalization
MARKETING SCIENCE, 2020