Biographical note
I take an experimental approach to research in consumer behavior, focusing on consumer judgment and decision making. I have degrees in psychology, communication, and marketing, including a PhD in marketing from the Stern School of Business at New York University. My research has appeared in top journals in marketing (Journal of Consumer Research, Marketing Science) and psychology (Psychological Science, Psychological Review) and I have presented my work at top business schools across the world.
Research interests
Consumer Judgment & Decision Making, Consumer Rationalization and Information Processing
Selected Publications
Mohsenin, Shahryar; Munz, Kurt Paul
How perceptual disfluency affects consumer choices
THE JOURNAL OF CONSUMER RESEARCH, Forthcoming
How perceptual disfluency affects consumer choices
THE JOURNAL OF CONSUMER RESEARCH, Forthcoming
Munz, Kurt P.; Greenberg, Adam Eric; Morwtiz, Vicki G.
Bounded rationalization: the role of acceptance in post-choice and post-assignment rationalization
PSYCHOLOGICAL REVIEW, Forthcoming
Bounded rationalization: the role of acceptance in post-choice and post-assignment rationalization
PSYCHOLOGICAL REVIEW, Forthcoming
Mohsenin, Shahryar; Munz, Kurt P.
Gender-Ambiguous Voices and Social Disfluency
PSYCHOLOGICAL SCIENCE, 2024
Gender-Ambiguous Voices and Social Disfluency
PSYCHOLOGICAL SCIENCE, 2024
Munz, Kurt P.; Jung, Minah H.; Alter, Adam L.
Name similarity encourages generosity: a field experiment in email eersonalization
MARKETING SCIENCE, 2020
Name similarity encourages generosity: a field experiment in email eersonalization
MARKETING SCIENCE, 2020