I graduated cum laude in Business Administration and Management - major in Marketing - from Bocconi University in 1997 and earned a PhD in Business Administration and Management from Bocconi University in 2003.

I teach graduate courses on Strategic Marketing, Marketing Management, and Consumer Behavior.

I currently serve as Program Coordinator of MIMEC, Bocconi University’s Specialized Master in Marketing and Communication.

Research interests

Strategic Marketing, Marketing Management, Consumer Behavior, Digital Marketing.

Selected Publications

Busacca, Bruno; Bertoli, Giuseppe; Chizzoli, Cristian; Munz, Kurt P.
Customer-based view
2024

Busacca, Bruno; Chizzoli, Cristian
Valore per il consumatore e customer centricity
2024

Bruno Busacca; Giuseppe Bertoli; Cristian Chizzoli
Customer-based view
2019

Busacca, Bruno Giuseppe; Chizzoli, Cristian; Raccagni, Deborah Carolina
Customer Value Analysis. Problems and Applications
2014

Busacca, Bruno Giuseppe; Chizzoli, Cristian
Le decisioni del consumatore. Valore percepito e soddisfazione
2014

Busacca, Bruno Giuseppe; Chizzoli, Cristian
Customer Value Analysis - Esercizi svolti
2008

Chizzoli, Christian; Golfetto, Francesca
Il piano di marketing
Marketing@Bocconi: progettare e trasferire valore al cliente, 2016

Padula, Giovanna; Chizzoli, Cristian
Conoscere i concorrenti per affrontarli
Marketing@Bocconi: progettare e trasferire valore al cliente, 2016