CEDRIC GUTIERREZ MORENO

I am currently an Assistant Professor in the Department of Management and Technology at Bocconi University. 

My research examines how fundamental behavioral dimensions—attitudes toward uncertainty, time, and social preferences—shape decisions in entrepreneurial and organizational contexts. I pursue this inquiry through two interrelated streams of research. In the first, I focus on entrepreneurial decision-making under uncertainty and time, showing how attitudes toward different sources of uncertainty and valuations of future outcomes influence key behaviors—such as market entry, growth orientations, and investment behavior.  In the second stream, I investigate the behavioral fabric of incentive systems, gender stereotypes, and organizational practices. I show how factors like ambiguity aversion, loss aversion, or time can affect reactions to incentive systems or occupational segregation. 

I also serve on the editorial review board of Strategic Management Journal, Organization Science, and Strategy Science.

Entrepreneurial/Managerial decision-making; Behavioral strategy; Market entry; Incentives;  Competitiveness; Overconfidence; Temporal preferences; Decision under uncertainty; Experimental methods.