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ANATOLI COLICEV

ANATOLI COLICEV
Assistant Professor
Dipartimento di Marketing
 

Insegnamenti a.a. 2019/2020

11843 MARKETING ANALYTICS
20216 MARKETING MANAGEMENT - ADVANCED
20674 STRATEGIC MARKETING AND ANALYTICS - MODULO 1 / STRATEGIC MARKETING AND ANALYTICS - MODULE 1

Insegnamenti a.a. precedenti


Note biografiche

PhD in Decision Sciences and Statistics, ESSEC (2016)

M.Sc. in Research, ESSEC (2014)

M.Sc. in Economics and Finance, University of Cagliari (2012)

B.Sc. in Economics, University of Cagliari (2010)


Curriculum Accademico

Assistant Professor of Marketing, NU GSB (2016-2018)

Visiting Scholar

  • VIVES Centre for Regional Economics, KU Leuven (Spring 2018)
  • Aalto University School of Business, Helsinki (Spring 2016, Spring 2017, Fall 2017)
  • WU Vienna, Department of Marketing (Fall 2017)
  • Duke University Fuqua School of Business (Fall 2016)
  • Ozyegin University, Istanbul (Fall 2015)

Aree di interesse scientifico

Marketing Strategy

Marketing-Finance Interface

Social Media Marketing


Pubblicazioni



PUBBLICAZIONI SELEZIONATE

1. Colicev, Anatoli, Ashish Kumar, Peter O’Connor (2019) “Link Between Multiple Dimensions of Social Media Marketing and Marketing Funnel: An Empirical Investigation at Brand and Consumer-Level” International Journal of Research in Marketing (IJRM) (forhtcoming)

2. Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, Peter O’Connor (2018) “Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media”, Journal of Marketing, Volume 82, Issue 1, 37-56

3. Platanou, Kalliopi, Kristiina Mäkelä, Anton Beletskiy, Anatoli Colicev “Using Online Data and Network Text Analysis in HRM Research”, Journal of Organizational Effectiveness: People and Performance, Volume 5, Issue 1, 81-97

4. Colicev, Anatoli, Pietro De Giovanni, Vincenzo Esposito Vinzi (2016) “An Empirical Investigation of the Antecedents of Partnering Capability” International Journal of Production Economics, Vol 178, p 144-153

5.Colicev, Anatoli, Peter O’Connor, Vincenzo Esposito Vinzi (2016) “Is Investing in Social Media Really Worth It? How Brand Actions and User Actions on Social Media Influence Brand Value” Service Science, Vol. 8, Issue 2, p 152-168

Invited Papers

1. Colicev, Anatoli, Ashwin Malshe, Koen Pauwels “Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry”, Administrative Science